The Hillshore sells three units by placement at an average price of $2,626 psf

Three units at The Hillshore a 59 unit freehold boutique development located in Pasir Pajang were sold through placements over the weekend April 20-21. According to developer FRX Capital one of the sold units was a two bedroom unit, while the other two were three bedrooms.

Oliver Siah CEO at FRX Capital said the average price sold was $2.626, which was higher than the average psf of the entire development. The units that were sold were the premium ones, he added. Singaporeans are buying both for themselves and to invest, says Oliver Siah.


The Hillshore’s unit prices range from $1.885 million for a 2-bedroom to upwards of $2.628 for a 3-bedroom.


The Hillshore is a mixture of two- and four-bedroom styles, as well as penthouses. Majority of the units with two bedrooms and some penthouses are not for sale pending the approval of enhancements in the building plan. Siah claims that these improvements will not affect the units currently sold.


The sales of boutique developments (fewer 100 units) tends to be slower. Due to the smaller number of units, they appeal to buyers who prefer a more exclusive and tranquil living environment.

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Koon Seng House, with 17 units, and Ardor Residence (35 units) are two other boutique developments that have been launched this year. Both projects, which are freeholds in District 15 (east), were launched in early March. As of April 19, two units at Koon Seng House, and one at Ardor Residence were sold.


Following its launch on 15 April, 32 Gilstead’s luxury boutique development sold four of the 14 units.


The estimated 66 new projects to be launched from 2021-2023 will include 33 freehold projects. 16 of these freehold projects are in Core Central Region and 12 in Rest of Central Region. This illustrates the rarity in Singapore of freehold RCR project launches.


The Hillshore’s proximity to the Haw Par Villa MRT and the Greater Southern Waterfront area, which will be operational in the near future, may attract buyers.


Investors can also capitalize on the demand for leasing due to the proximity of employment hubs such as Mapletree Business City, the Labrador Tower that will soon be constructed in Pasir Panjang, Science Park, National University of Singapore, and National University Hospital.

Pasir Panjang is a gateway to tranquillity, nature and the CBD.

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